Thank you

for your interest


Hi! My name is Joost. I am a value proposition designer! A what? Yes, my craft is to shape a value proposition until it makes sense to be introduced on the market. I fuse my knowledge of designing products and services to create the best combination of both worlds. I hugely enjoy finding strengths in both fields and using them to create products that make sense and support our future society.

By bridging the gap between tangible products and abstract strategies I am able to contribute and oversee the full process of product development. This knowledge is a great advantage when doing what I love most: concept development.

I have applied these skills in several products currently available on markets domestic and international among which a domestic water filter system for Nazava - significantly increasing quality of life for people at the bottom of the pyramid in Indonesia en Ethiopia. For more projects, feel free to explore my portfolio!